Check Out These Tips To Fine Tune & Grow Your Auto Detailing Business in 2017!
1. Update and revise your business plan for 2017 – You have one right?
2. Create quarterly revenue sales goals and the amount of cars you need to service to achieve those goals
3. Create a methods and procedures guide for all components of your business
4. Follow-up with customers that includes a phone call and a survey sent via email
5. Develop a subscriber based email database and send monthly or bi weekly emails
6. Update your web site content and images, fresh images show the growth of your biz
7. Audit your website for good SEO and keyword content, check your back-end tags
8. Publish or update your Google Places listing
9. Create a Google PPC account and target potential customers
10. Reward your customers for referrals and repeat business
11. Negotiate with your vendors for better pricing
12. Trademark your business name and logo before someone else does
13. Join your local Chamber Of Commerce or networking club like BNI
14. Pursue 10 new commercial accounts you want to “close” this year
15. Create a LinkedIn account and use it to target new commercial customers
16. Spruce up or update your show room, waiting area or mobile rig
17. Surround yourself with people you can learn from, lose the drama “queens”
18. Contact your local newspaper to write a story about your business
19. Use an accounting software system like Quick Books for small business
20. Audit your competitor’s web sites and make your web site stands out!
21. Make your web site 100% Mobile Responsive
22. Enroll in a social media marketing class at the local community college
23. Check your employees drivers licenses to make sure they are not suspended
24. Shop and compare your current insurance company premium and coverages
25. Create a Snap Chat account for your business
26. Take before and after pics of the cars you have detailed and publish them on Facebook and Instagram, then have your customers tag those pics!
27. Have uniforms for you and your staff, your team must look professional
28. Interview future employees to help grow the business in 2017
29. Become a Detail King Authorized Licensee & separate your business from competitors
30. Put a fresh coat of paint inside your shop bays, clean up your parking lot
31. Be sure your detail shop has good curb appeal and noticeable signage
32. Pursue boats, motorcycles and RV customers – great profit makers!
33. Sponsor a local youth sports team or donate detail services to a local charity
34. Hire a college student to create short videos and manage your social media channels
35. Create videos of the services you offer and publish on your web site and social media
36. Expand your service offerings by adding profitable ceramic coatings, vinyl and leather repair, headlight restoration, odor removal and glass repair
37. Seek out new profitable services and products to offer your customers
38. Choose a mentor to help you reach your goals in 2017 & Contact your local SCORE chapter of retired business owners and executives.
39. Develop a fresh and clean Service Menu for your business
40. Offer mobile coupons especially if you operate a mobile detailing business
41. Offer Gift Cards or Gift Certificates especially around the holidays
42. Enroll in Detail King’s Classes to take your business to the next level!
43. Develop monthly seasonal specials that can be printed or emailed to your customers
44. Spend at least one day a week prospecting for new business, make new contacts at other automotive type businesses
45. Set up a performance review process for your employees
46. Be quick to fire and slow to hire, check references!
47. Get to the gym to help stay fit, cardio is important
48. Save 10% of your earnings every month, no matter how tight things get
49. Watch Detail King’s bi weekly live videos on facebook for great business tips and tricks
50. Plan a long weekend vacation every quarter to rejuvenate and regroup!