How to Create Detailing Packages & Prices

Whether you’re launching a new car detailing business or refining your existing service model, one of the most important decisions you’ll make is how to structure your service packages and pricing. Well-designed packages help set customer expectations, simplify sales, and improve your profit margins. Here’s how to do it right.

Step 1: Know Your Costs First

Before setting your prices, it’s essential to understand your operating costs. New detailers often underestimate recurring or hidden expenses that can quietly reduce profit margins.

Common Monthly Expenses:

• Supplies + Chemicals: $150–$300
• Marketing + Advertising: $100–$250
• Fuel + Mobile Costs: $200–$300
• Insurance: $100–$150
• Misc. Equipment or Repairs: Variable

If you’re operating solo, aim for a 60–80% profit margin, especially if you’re handling all the work yourself and keeping fixed costs low.

Step 2: Define Your Service Categories

Instead of offering one-size-fits-all detailing, organize your offerings into tiers. This makes pricing transparent and gives customers the ability to choose what fits their needs and budget.

Example Package Tiers:

Below are sample detailing packages to help you structure your offerings. You can customize these based on your service area, target customers, and operational setup.

How to Differentiate Your Detailing Packages

• Start with a strong base package
  Offer a fast, affordable option like a basic wash and vacuum to attract new clients and fill your schedule.
• Add value with mid-tier services
  Bundle upgrades like clay bar treatment, light interior cleaning, or wax application for customers who want more than the basics.

• Create premium packages with high-margin services
  Include options like ceramic coatings, engine bay cleaning, or full paint correction for clients seeking long-term protection and maximum results.

• Clearly define what’s included
  List services, estimated time, and expected outcomes so customers understand the difference between each tier.
• Tailor packages to your market
  Consider your local demographics, vehicle types, and competition to design offerings that meet real demand.

Step 3: Set Prices Based on Time, Materials & Market

The price of a detail should reflect the labor involved, the materials used, and the going rate in your area.

Key Factors to Consider:

• Labor Time: How many hours will this job take?
• Material Cost: Are premium compounds or chemicals required?
• Local Market Rates: What is the average cost for similar services in the area?

Basic Pricing Formula:

(Hourly Rate x Estimated Hours) + Materials Cost= Base Price

Then add markup based on your desired margin. Here’s an example:

• $50/hour x 3 hours = $150
• Products used = $20
• Desired margin = 25%
• Price = ($150 + $20) x 1.25 = $212.50

Step 4: Create a Clear, Visual Service Menu

Customers shouldn’t have to guess what’s included. Your service menu should clearly outline each package, with bullet points for what’s included and starting prices.

Tips for Better Presentation:

• Use straightforward names: Basic, Premium, Deluxe, etc.
• List exactly what’s included
• Include “Starting at” pricing to allow room for variables
• Highlight upsell options: pet hair removal, ozone treatment, headlight restoration

Step 5: Review & Adjust Pricing Quarterly

Business conditions change, and so should your pricing. A quarterly review helps ensure your packages stay profitable, competitive, and aligned with customer needs. Regular adjustments allow you to stay ahead of rising costs or seasonal shifts.

Here are a few key factors to review each quarter:

• Increased chemical costs or fuel prices
• New equipment service additions
• Seasonal trends
• Customer feedback or competitor shifts

Tracking Seasonal Demand Changes

In colder months, customers often prioritize interior sanitation and salt removal. Consider reworking your winter service packages. In fall, focus on paint protection services like sealants or coatings to protect the vehicle throughout the winter months. Read our Fall Detailing Guide and Winter Detailing Guide for tips.

Final Thoughts

Thoughtful pricing isn’t just about covering costs; it’s about showing value, improving your workflow, and keeping your business profitable. A well-crafted service menu helps customers make decisions faster, reduces confusion, and improves trust.