1. Update and revise your business plan for 2018 – You have one, right?
2. Create quarterly revenue sales goals and determine the amount of cars you need to service to achieve those revenue goals
3. Recruit and reward your brand advocates for engaging new prospects with your biz
4. Consider subscribing to a text message service to send messages to your customers/prospects
5. Develop a subscriber based email database and send monthly or bi weekly emails
6. Watch Shark Tank to learn what investors expect a growing business to possess
7. Audit your website for best SEO and keyword content, check your back-end tags
8. Publish or update your Google Places listing, if you don’t google will and info may be incorrect
9. Offer Profitable Ceramic Coating services like Jade Ice or Jade Quartz
10. Read Daymond John’s new books: The Power of Broke & Rise and Grind
11. Offer VIP Plans or maintenance washes and details for past customers
12. Trademark your business name and logo before someone else does
13. Join your local Chamber of Commerce, networking club and or rotary club
14. Pursue 24 new commercial accounts you want to “close” this year (2 per month)
15. Create a LinkedIn account and use it to target new commercial customers
16. Do a facelift for your show room, waiting area or wrap your mobile rig
17. Surround yourself with people you can learn from, avoid all the underachievers
18. Contact your local newspaper to write a story about your business
19. Use an accounting software system like Quick Books for small business
20. Audit your competitor’s web sites and make your web site stands out!
21. Make your web site 100% Mobile Responsive
22. Enroll in a social media marketing class at the local community college
23. Check your employee’s drivers licenses to make sure they are not suspended
24. Shop and compare your current insurance company premium and coverages
25. Don’t leave money on the table, become proficient cross selling & up selling your detailing and reconditioning services to every customer
26. Take before and after pics of the cars you have detailed and publish them on Facebook and Instagram, then have your customers tag those pics!
27. Have uniforms for you and your staff, your team must look professional
28. Interview future employees so you have a database of qualified individuals when needed
29. Become a Detail King Authorized Licensee & separate your business from competitors
30. Put a fresh coat of paint inside your shop bays, clean up your parking lot
31. Be sure your detail shop has good curb appeal and noticeable signage
32. Pursue boats, motorcycles and RV customers – great profit makers!
33. Sponsor a local youth sports team or donate detail services to a local charity
34. Hire a college student to create short videos and manage your social media channels
35. Create videos of the services you offer and publish on your web site and social media
36. Expand your service offerings by adding profitable vinyl and leather repair, headlight restoration, odor removal and glass repair
37. Seek out new profitable services and products to offer your customers
38. Choose a mentor to help you reach your goals in 2018 & Contact your local SCORE chapter of retired business owners and executives.
39. Develop a fresh and clean Service Menu for your business
40. Offer mobile coupons especially if you operate a mobile detailing business
41. Offer Gift Cards or Gift Certificates especially around the holidays
42. Enroll in Detail King’s Business Classes to take your business to the next level!
43. Develop monthly seasonal specials that can be printed or emailed to your customers
44. Spend at least one day a week prospecting for new business, make new contacts at other automotive type businesses
45. Set up performance reviews for your employees every 6 months
46. Be quick to fire and slow to hire, check references and terminate any culture busters
47. Get to the gym to help stay fit, cardio is important
48. Save 10% of your earnings every month, no matter how tight things get
49. Watch Detail King’s bi weekly live videos on facebook for great business tips and tricks
50. Strive to be the very best at what you do, never accept anything less of yourself!!